1/10/2024 0 Comments Dot by dot brand![]() Multiple registries have already transitioned from their incumbent suppliers to Com Laude and benefit from the knowledge, service levels, and maximum realisable value that we deliver. With the next round of applications likely to take place at the end of 2022, and what is likely to be a 12 to 18-month project running up to application submission, now is the time to consider if a Dot Brand may be right for your businessĬom Laude’s Client shaped Dot Brand services are crafted not only for new applicants but for existing Dot Brand registries who would benefit from the unrivalled expertise and experience that we have to offer. home.kpmg) without the restrictions of name scarcity that exist in traditional namespaces – and then used for innovative purposes for short periods, such as for marketing campaigns, or to support ongoing operations. A flexible environment where Dot Brand domain names can be registered at the second level (e.g.A consistent digital presentation of the brand – distributed across international markets, operations and supply chains and.Enhanced brand recognition amongst stakeholders – at the heart of digital communications both internal and external to the brand.A visibly secure and trusted user experience, with complete control over a dedicated namespace with zero abuse.Three of the Big Four accounting firms used an acronym, as did several other competitors. The protection of corporate intellectual property, thus preventing another party from applying for a key brand or similar variant. At the time, two trends dominated branding.The last opportunity to acquire a “Dot Brand” was in 2012 – when innovative “early adopters” such as Amazon, Canon, Barclays, SNCF and KPMG secured their dedicated space on the Internet, giving rise to a series of benefits revolving around online brand recognition, loyalty, trust, and security: Delivery: Post-registration we continue to work with your teams to ensure full ‘theoretical’ value is delivered.Engagement: Before the application starts we engage with your colleagues on your behalf to ensure that the whole team ‘buys into’ the value Dot Brands could bring.Assessment: Potential value is separately assessed for every client individually and applications only proceed if clear added value can be identified.Our unique “Client-Shaped” approach is delivered via: Applications were drafted and submitted on behalf of satisfied clients from a variety of sectors, including global leaders in e-commerce, banking, consultancy, fashion, insurance, media, manufacturing, software and retail.Ĭom Laude’s Client-Shaped approach to Dot Brands ensures applications are scoped and the process is managed in a way that secures maximum realisable value for every client. And furthermore, 73 of those applications achieved perfect 100% scores from the ICANN evaluators. ![]() ![]() Dot Think provides freelance graphic design. In 2012 Com Laude’s wholly-owned subsidiary company, Valideus, advised clients covering 20% of all Dot Brand applications filed globally. Dot think is a branding and web design company run by Corti Cooper and based out of Fairfield County, CT. Almost 30% of applicants were from rights owners seeking to secure their own piece of Internet real estate – namely, their own brand name presented to the ‘right of the dot’ – a “Dot Brand”, e.g.KPMGįollowing the success of the application process in 2012, ICANN will be opening a further window (Round Two) of opportunity, anticipated at the end of 2022.Ĭom Laude is the best partner for companies seeking to register and secure maximum realisable value from a Dot Brand registration in the next round. For example, you have a 4k monitor and connect a Xbox 360 that has a resolution of 1080p. One reason to use scaling if you display a resolution that is smaller than the native resolution of the display. Dot by dot will show the picture without any scaling and will look sharp. Including Google and MLB, some of the innovative trailblazers are Japanese multinational corporation Komatsu, and Audi, the German car manufacturer, which is using their Dot Brand in several inventive ways.In 2012, ICANN invited applications for the operation of new generic top-level domains. Scaling (stretching) the image will make it look blurry. Some brands are using their Dot Brand to improve security, and strengthen brand perception. google, we sat on it for a while trying to figure out exactly what to do”.įor many brands it could be that they don’t know how to launch a Dot Brand, or may not know what to use it for, or brands are simply waiting for best practices to emerge. And for a brave few brands, it was a chance to take the bold step of launching their Dot Brand, to strengthen brand perception online. For others it was a chance to see how they could enhance their online security. Some thought of it as a protective mechanism against trademark squatters. In 2012, more than 600 companies applied for a Dot brand TLD. See how Google and Major League Baseball are using their dot brands
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